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How Content Marketing Helps You to Work With Other Bloggers Content marketing generally tends to refer to the process of publishing content on your own website so that you create ways to people to find your brand (through Google) and so that you can build trust and authority. But content marketing is really any kind of marketing that involves content and that includes ‘guest posting’. Guest posting works the exact same way as content marketing on your own site, the only difference is that you’re gaining exposure via another creator’s channel rather than your own. The aim is still to show that you have knowledge and can provide value however and it is still to build trust with your audience via a ‘free sample’. The advantage here is that guest posting allows you to start afresh with a new audience and you also get a quick ‘boost’ in your authority because you are getting the seal of approval from a blogger that that audience trusts. The Power of Content Marketing + Guest Posting Anyone